Unit Mapping Information
Supersedes and is equivalent to BSBMKG418 Develop and apply knowledge of marketing communication industry.
Supersedes but is not equivalent to BSBPUB401 Develop and apply knowledge of public relations industry.
Application
This unit describes the skills and knowledge required to research, analyse and apply knowledge of the communications industry. This includes the marketing communications industries.
The unit applies to individuals in entry-level positions who have a general knowledge of the structure, organisation and function of the communications industry. Individuals in this role may have a limited leadership and guidance responsibility to others.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Technical Skills – Marketing
Contains the following documents
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